Work
This is the work. Not credentials, but outcomes. Each case study is structured around a real strategic problem, the approach taken, and the results delivered.
TechWM Regional Brand Repositioning
Brand Strategy · Repositioning ·
Multi-Stakeholder Communications · B2B
TechWM was doing significant work but being perceived as an events organiser. That perception created a ceiling, limiting credibility with national government, institutional investors, and media, and making it harder to attract the commercial partnerships the West Midlands tech sector deserved.
Birmingham Tech Week 2025 | Integrated Campaign Strategy & Execution
Earned Media · PR Strategy · Event Marketing
Birmingham Tech Week needed to grow beyond a regional event into a nationally visible platform, attracting higher-calibre sponsors, broader media coverage, and an international audience, while operating on a lean campaign budget with no in-house creative or PR team.
West Midlands Tech Review - Thought Leadership as Brand Infrastructure
Research · Narrative Architecture · B2B
TechWM's national positioning claims needed evidence. Without a credible, independently authored data source, the organisation's narrative remained assertion rather than fact and would not hold up to scrutiny from government, investors, or national media.
West Midlands Tech Sector Brand Narrative
Brand Narrative · Positioning · Identity · Strategic Brief
The West Midlands tech sector lacked a unified story. Different organisations, events, and initiatives were communicating independently, creating a fragmented perception of the region that no single organisation could overcome alone. Investors, government, and media had no single coherent narrative to reference.
Liqvd Asia - New Business Strategy at Scale
New Business · Pitch Strategy · Consumer Research · Cross-Functional Leadership
Growing agency revenue required winning pitches against established incumbents for major Indian brands across FMCG, aviation, commercial warehousing, and beauty, in a market where relationships and strategic credibility determined outcomes as much as creative work.