top of page

Birmingham Tech Week 2025 Integrated Campaign Strategy & Execution

Earned Media · PR Strategy · Event Marketing

1 

The Problem

Birmingham Tech Week needed to grow beyond a regional event into a nationally visible platform, attracting higher-calibre sponsors, broader media coverage, and an international audience  while operating on a lean campaign budget with no in-house creative or PR team.

2

The Approach

  • Developed and directed the end-to-end BTW 2025 campaign strategy across PR, social, email, OOH, and partner channels

  • Structured a three-month PR brief with Liquid PR (£18k) defining the editorial angle, target publications, and spokesperson strategy that delivered BBC broadcast coverage and 189 press mentions

  • Brokered an international partnership with S-Tron China delegation, extending BTW's reach to 13,000+ international attendees

  • Secured media partnerships with UKTN and MSN; directed video content partnership delivering 149k impressions from a £4,000 budget

  • Managed all sponsor and partner communications across 60+ sponsors and 150+ speakers

The Results:

  • 1.43B Media opportunities-to-see

  • ~£0.03 CPM against £50-100 B2B benchmark

  • 79× Reach-to-spend multiplier on £18k PR brief

  • 50+ Coverage pieces including BBC broadcast

  • 13,000+ International attendees via S-Tron partnership

Let's talk Brand Strategy

If you're building a brand, repositioning an organisation, or looking for a senior brand and marketing leader who can operate at strategic and executional level, I'm always open to a conversation.

  • LinkedIn
  • X

© 2026 | Anushka Malhotra

bottom of page