West Midlands Tech Review Thought Leadership as Brand

The Problem

TechWM's national positioning claims needed evidence. Without a credible, independently authored data source, the organisation's narrative remained assertion rather than fact and would not hold up to scrutiny from government, investors, or national media.

The Approach

• Conceived, commissioned, and project-managed the West Midlands Tech Review, a data-led intelligence report on the region's digital economy

• Defined the report's editorial framework, data sources, and narrative architecture to ensure it served as both a credibility tool and a media asset

• Managed production end-to-end; from research brief through design, print, and digital publication

• Presented findings to 300+ business and policy leaders at the Tech Transformation Summit as the anchor content of the event fir 2 consecutive years (2025-26)

• Distributed the report as the primary evidence base for TechWM's national programme submissions, government briefings, and investor conversations