Liqvd Asia New Business Strategy & Research Leadership
New Business · Pitch Strategy · Consumer Research · Cross-Functional Leadership
1
The Problem
Growing agency revenue required winning pitches against established incumbents for major Indian brands across FMCG, aviation, commercial warehousing, and beauty in a market where relationships and strategic credibility determined outcomes as much as creative work.
2
The Approach
-
Identified, developed, and led pitches for new business accounts including Parle, IndiGo, Go First, IndoSpace, Vega, Nippon, and JioSmart, developing full pitch decks and brand strategy documents independently
-
Presented directly to C-suite and senior marketing stakeholders at each organisation, leading pitch meetings end-to-end at decision-maker level
-
Wrote and delivered internal briefs to creative, media, and SEO teams, coordinating cross-functional pitch teams to deliver coherent, integrated presentations
-
On the founding team of agency's Insights Wing leading a team of 3 interns to decode Gen Z behaviour, purchase patterns, and brand psychology across categories
-
Gen Z research findings presented to 500+ brand marketers across India; findings embedded into pitch strategy and agency positioning
The Results:
-
7+ Major Indian brand accounts pitched and closed
-
₹3.5L/month Minimum retainer value per closed account
-
₹10L/month Maximum retainer value on a single account closed
-
Promoted to Group Head of Brand Strategy mid-tenure