TechWM Regional Brand Repositioning

TechWM was doing significant work but being perceived as an events organiser. That perception created a ceiling, limiting credibility with national government, institutional investors, and media, and making it harder to attract the commercial partnerships the West Midlands tech sector deserved.

• Defined audience segments across founders, investors, corporates, and government and built a distinct messaging hierarchy for each

• Mapped TechWM's competitive positioning against Tech Nation and the Catapult networks, identifying a clear white space as independent regional innovation convenor

• Translated the positioning work into a commissioned £36,950 regional brand narrative with rbl agency, adopted by investors, government, and national media

• Authored the West Midlands Tech Review, a data-led intelligence report presented to 300+ business and policy leaders, now the primary evidence base for the region's national innovation narrative

• Directed the full rebrand from Birmingham Tech to TechWM across identity, messaging, and digital